In a strong signal to leading players Zomato and Swiggy who have been severely hit by Covid-19, ecommerce giant Amazon with deep pockets on Thursday announced it has entered the vast online food delivery market in India, with introducing Amazon Food at select pin codes in Bengaluru.
Amazon Food is currently allowing customers to order from hand-picked local restaurants and cloud kitchens that pass its "high hygiene certification bar"."Customers have been telling us for some time that they would like to order prepared meals on Amazon in addition to shopping for all other essentials," an Amazon spokesperson said in a statement.
"This is particularly relevant in present times as they stay home safe. We also recognise that local businesses need all the help they can get," the company spokesperson added.
The India market is piping hot as according to a recent study by business consultancy firm Market Research Future, the online food ordering market in India is likely to grow at over 16 per cent annually to touch $17.02 billion by 2023.