Hyderabad, 22nd, September 2019: Star Maa and L&T Metro Rail Hyderabad Limited with an attempt tocreate an effective civic sense-based communication launched a campaign throughthe World’s biggest television property of Telugu entertainment “Bigg Boss”
The civic sense campaign hasbeen executed in all 48 Metro Stations covering areas including concourse,platform level and retail space. Specially customized Jingles with similarmessaging are played in all metro trains. The campaign planned for entire BiggBoss season will enable all metro commuters to be aware of Do’s and Don’ts atMetro rail and Metro station premises. This has derived awareness on Safetymeasures, Rules of Metro, encouraging more usage in propermanner at their convenience.
Speaking to the media, Host Akkineni Nagarjuna told that “This is a perfect combination of entertainment +important message to society and using biggboss platform for creating awarenesson civic sense. I understood that the campaign is well received by the metrotravelers and other set of audience. I am happy that Star Maa and LTMRHL hascome forward with such innovative & socially responsible campaign”.