'The Humbl Co.', a menswear brand launchedlast year by actor Mahesh Babu, announces its launch on Myntra today. A curatedassortment of the brand’s creations that include Mahesh’s movie inspiredcollection, comprising, sweatshirts, hoodies, shirts, T-shirts and bottom wearwill now be available on Myntra.
'The Humbl Co.' brand has witnessed a stronguptake since inception, owing to its style, inspired by Mahesh Babu himself,who is one of the most popular actors in the south, with an enormousfan-following across states. The brand’s association with Myntra is set toenhance its reach further, especially in tier 2 and 3 cities and towns across thecountry, where Myntra has a strong presence.
True to Mahesh Babu’s personality, the casualwear brand features easy-to-wear styles for men of all ages; it hits the sweetspot of classic favourites of casual shirts, caps, denim, jackets, chinos andessential T-shirts, with over 200 styles that start at pocket-friendly pricesof Rs.599 onwards.
Present at the launch were, Tollywood Star, Mahesh Babu, Sushruthi Krishna, Brand Head, 'The Humbl Co.' and Amar Nagaram, Head, Myntra Jabong.
Speaking of his brand, Actor Mahesh Babu said, “TheHumbl Co.'s clothing collection is an expression of my personal style and wayof life. The values of simplicity & humility that I believe in, forms thecore of the brand's mission statement. Through 'The Humbl Co.', I want tocement my relationship with my fans by inspiring them to live real and stayhumble. The association with Myntra is an important step in the brand’s shortbut exciting journey so far and paves the way for addressing a pan-Indiaaudience. The brands journey in the six months has been memorable, the brandphilosophy is very very simple, live real, stay humble and make Humble ahousehold name. Today I am very happy that Myntra is on board and are gettingassociated with them, because they cater to a much larger audience across Indiaand are extremely delighted with the association. The brand philosophy ofHumble, live real and stay humble is my style statement. In the last six monthsit's been an amazing journey for the brand, now we are excited with this associationwith Myntra. This association with Myntra just happened and it's something bigfor us. Right now for us, Humble is very special, we are just sticking to it,nothing else. I am blessed, my wife does all my shopping, my choices are verysimple, so it's easy. I am someone who can go to an awards function in a checksshirt, that's me and that's my brand philosophy too, my favourite colour isblue. Regarding buying for his daughter, he said with a generation like this Idon't need to do anything, they do it themselves. Right now I am taking two monthsbreak, may announce a new project after that.”
About 'The Humbl Co.'
'The Humbl Co.' is a brand built in partnershipwith Mr. Mahesh Babu, south Indian movie superstar. We are a menswear brandbuilt around Mahesh’s humble and relatable personality and encourage people to ‘Live Real’. The brand offers casual wear andessential clothing for the modern man.